Analytic Hierarchy Process (AHP) dan Penentuan Produk


  • Jose Rizal Joesoef Universitas Gajayana Malang


analytic hierarchy process (AHP), pairwise comparison, eigenvector, consistency


Consistent reasoning and a method of deriving solution (decision) by person(s) involved may become critical. A major issue of related decision process is how to rank decision factors efficiently and to assure consistency of the whole process, particularly of that part in which decision maker determines intensity of mutual dominance between factors. The analytical hierarchy process (AHP) is introduced to find the relative importance of criteria and alternatives with respect to stated overall goal. In B product determination described here AHP plays a role of efficient supporter to the decision maker in selecting the best cigarette blend for consumers. Selection of the best cigar blend for a given consumers is a complex decision making problem. It is subject of judgments to be made by more or less smokers.

Author Biography

Jose Rizal Joesoef, Universitas Gajayana Malang

Fakultas Ekonomi dan Bisnis