Pengembangan Pariwisata sebagai Pemberdayaan Ekonomi Masyarakat
Keywords:tourism development, economic empowerment, positioning
AbstractTourism is a complex and also a strategic industry, because tourism have a direct impact to some sectors such as the creation of employment, economic empowerment of society, the increase of public quality and indirect effect on other sectors such as law and political culture. Therefore, the tourism industry have to have a serious attention to be develop. Tourism development could be conducted through the application of management and marketing concept through a clear positioning/repositioning of the tourism in order to facilitate the consumer to identify a certain tourist destination.