ANALISIS PERSEPSI DENGAN MODEL IPA PADA PEMASANG IKLAN KORAN LAMPUNG POST

Abstract

The goal to be achieved is to analyze the service attributes based on the level of expectation
and level of performance according to advertisers in Lampung Post. The sample used is all
the consumers who ever put an ad in the daily newspaper Lampung Post. Analytical tool
used is Importance Performance Analysis (IPA) which is used to measure the level of one's
satisfaction on the performance of others with the Cartesian diagram as a depiction of the
results of the data. The results obtained from 23 service attributes are divided into five
service dimenasi 6 attributes that are considered important and determine the quality of
service Lampung Post to advertisers are the cleanliness of Lampung Post office, the availability
of garbage and toilets, the availability of Wifi facilities, the availability of parking, Availability
of welcome greeters, and the tidiness of Lampung Post's physical and building forms. these
six attributes must be more attention or even need improvement so that the company's
performance increases and is directly proportional to the expectations of advertisers who
come directly to the office Lampung Post.