Pengaruh Promosi Jabatan dan Internal Marketing terhadap Kinerja Melalui Komitmen Pegawai di Bank Jatim Cabang Malang

Abstract

The objectives of this study are: i) Knowing and analyzing the effect of Job Promotion on Performance. ii) Knowing and analyzing the influence of Internal Marketing on Performance. iii) Knowing and analyzing the effect of Job Promotion on Commitment. iv) Knowing and analyzing the influence of Internal Marketing on Commitment. v) Knowing and analyzing the effect of commitment to performance. vi) Knowing and analyzing the effect of Job Promotion on Performance through Commitment. vii) Knowing and analyzing the influence of Internal Marketing on Performance through Commitment. This type of research uses a quantitative research approach. The sample used was 42 respondents with a questionnaire as material for the data analyzed, where the software used for data processing was the SPSS version 18.00 application. Data analysis using path analysis. The results showed that: i) Job Promotion has a positive and significant effect on Commitment. ii) Internal Marketing has a negative and insignificant effect on Commitment. iii) Job Promotion has a positive and significant effect on performance. iv) Internal Marketing has a negative and insignificant effect on performance. v) Commitment has a positive and significant effect on performance. vi) Job Promotion has a direct effect on performance through commitment. vii) Internal Marketing has a direct influence on performance through commitmen.