Main Article Content
Abstract
Tourism is one of the driving engines for the world economy, which is proven to contribute to a country's prosperity. Tourism development can stimulate business activities to generate significant social, cultural, and economic benefits for a country. When tourism is well-planned, it should be able to benefit the community at a destination. This study aimed to test and analyze
the effect of attractiveness and service quality on loyalty through visitor satisfaction as an intervening variable. This type of research used explanatory research to determine the relationship between one variable and another. The sample used was 105 respondents who visited the Karanggongso Beach tourist attraction more than twice. Data analysis using path analysis or path analysis with SPSS. The results showed that attractiveness and service quality positively and significantly affected visitor satisfaction. Attractiveness had a positive and significant effect on loyalty. Service quality had a positive and insignificant effect
on loyalty. Visitor satisfaction had a positive and significant effect on loyalty. Visitor satisfaction was proven to mediate the significantly partial relationship between attractiveness and loyalty, but visitor satisfaction is not proven to mediate the relationship between service quality and loyalty.