Pengembangan Pariwisata sebagai Pemberdayaan Ekonomi Masyarakat

Authors

  • Martaleni Martaleni Universitas Gajayana Malang

Keywords:

tourism development, economic empowerment, positioning

Abstract

Tourism is a complex and also a strategic industry, because tourism have a direct impact to some sectors such as the creation of employment, economic empowerment of society, the increase of public quality and indirect effect on other sectors such as law and political culture. Therefore, the tourism industry have to have a serious attention to be develop. Tourism development could be conducted through the application of management and marketing concept through a clear positioning/repositioning of the tourism in order to facilitate the consumer to identify a certain tourist destination.

Author Biography

Martaleni Martaleni, Universitas Gajayana Malang

Fakultas Ekonomi dan Bisnis

Published

2020-03-30

Issue

Section

Articles