Analisis Strategi Bersaing Honda Beat dan Yamaha Mio di Daerah Malang Raya

Abstract

Number type on matics motor available on the market make people feel satisfied to choose which is appropriate and in accordance with what the will. The tight competition makes the company needs to know indetail the things that cause attraction to buy the companys products. This research was conducted in Malang Raya. Both qualitative and quantitative data were used in this research. 150customers (i.e:eight two of Honda Beat and sixty eight of Yamaha Mio) were selected as respondants by probability and stratified random sampling method. Result showed the required attributes by matic motor consumers in Malang Raya are product quality, product support, market image, price, and product design. Further more, Honda Beat type has weakness the willingness of respondents to use the brands besides Honda.