PENGARUH MOTIVASI, KUALITAS LAYANAN, DAN KEPUASAN WISATAWAN TERHADAP IMAGE DAERAH TUJUAN WISATA

Abstrak

The rapid growth of tourism industry has to incourage the development in local region, increased national incomes, improve people’s welfare and prosperity; and this can grow the national patriotism and cultural values. Therefore, the management and enhancement of the image of Tourist Destination Areas (TDA) is a step that should get continously and serious attention. The aimed of this study is to examine and analyze either direct or indirect effects of values of tourist motivation, service quality and tourist satisfaction on Tourist Destination Area (TDA). Data that we need in this research, we collected from a sample consist of 200 respondens. The population are all of the tourists who came from out of Malang Raya and who wanted to visit TDA in MalangRaya. Data were analyzed by using a descriptive and inferential statistical methods. The findings of this research explained that the service quality and tourist motivation increased, then it will be able to increase the value of tourist satisfaction in the tourist destination areas. On the other hand, the tourism service quality could improve the image of tourism destination area directly. Further, through the tourist satisfaction, and increase in the value of tourist motivation and service quality can indirectly improve the tourist image of the DTW.