STRATEGI KEBERLANJUTAN KEWIRAUSAHAAN DAN DAYA SAING UMKM DALAM MENGHADAPI MEA.

Abstrak

The national economic growth is a manifestation of the contribution of SMEs in Indonesia. The government through various policies have done empowerment and guidance to minimize the problems that have been faced by SMEs. One of the challenges currently faced by the nation and the
people in Indonesia are at Implement Presidential Instruction No. 6 of 2014 on Promoting Economic ASEAN (MEA) which is a highly competitive economic region that must be faced by MSMEs. To face the MEA should be able to change the mindset of the SME entrepreneurs of conditions threats into business opportunities. Change of mindset should be formed through entrepreneurial efforts towards sustainability and competitiveness of MSMEs. The method used is descriptive qualitative by analyzing secondary data as well as using the concept of thought that comes from books and reputable foreign journals and the latest so as to contribute new thinking. From the results of this study will contribute ideas to SMEs in determining the competitive strategy that focuses on entrepreneurial sustainability and competitiveness, while the government may be used in determining the policy considerations with respect to the empowerment of SMEs in the face of the Asian market.